London, December 22, 2022

Waterbridge, a specialist recruitment and employer branding agency founded in the UK, is proud to launch their new website and brand identity. The revamp serves to broaden the company's reach from primarily a UK and Europe-based clientele to an expanding list of partnerships in the US & Canada as well as the Latin American region.

Waterbridge's bold and modern brand identity is aimed at highlighting the company's specialism in the digital entertainment sector while still remaining professional and confident for new market entry.

In collaboration with M81 Creative - a boutique branding and web-design company from Toronto, Canada - a refreshed logo, clean typeface and vibrant brand colour palette was developed to aid the company with future growth.

The new website and brand identity aim at providing greater visibility to Waterbridge Beyond traditional recruitment and increasingly into the digital content and employer branding vertical.

Jonathan Rebeiro, Director of Waterbridge, said: "Our company seeks to challenge the current trend that sees recruitment agencies and in-house talent acquisition marketing teams as separate business functions. This is an outdated view as recruitment does a lot of 'heavy lifting' when it comes to painting the picture of what life is like at a company and their mission, vision and values during every step of the search process. As such, it allows us to have a full service creative and media team focused on delivering relevant and original content for the purpose of candidate attraction".

Waterbridge's expertise in technology and digital entertainment meant that the brand's identity needed to stand out amongst other, much larger, digital agencies as well as corporate recruitment firms. Once again, Jonathan explains : "M81 Creative has given Waterbridge a solid brand foundation that we feel can hold its own internationally as we add to our portfolio of clients and service offering".

As we close off an exciting year, Jonathan Rebeiro, Director of Waterbridge, looks back at 2022 to share some key trends and areas of opportunity for 2023.

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