The Importance of Video Content in Recruitment

Jan 14

Video content is all around us today from major social media channels such as YouTube, Instagram and Tik Tok to name a few.

However, one area where video is often overlooked is recruitment.

Video content should be a crucial tool for your businesses in wanting to attract and retain talent in the digital era.

The ability to portray your company's culture, values, and work environment through video is something that text and photographs simply cannot provide.

Recruitment is fundamentally about telling a story, and, the most effective vehicle for telling stories these day is video for it enables businesses to highlight their own personalities and demonstrate what working there is really like for potential employees.

This is vital in the current employment market because individuals want more than just a job; they want a place where they can develop and become a part of something bigger as well as having a company compliment their own goals and aspirations.

The role of the company in the post-pandemic world has taken on a larger scope in people's lives and the overall experience of what a company is all about and who the person will become once they join is central to this.

Short form video content, in particular, is an excellent method to improve the candidate experience. You may demonstrate to candidates your respect for their time and interest in them as potential employees by giving them an inside peek at your business. This may result in a more enthusiastic applicant who is more likely to accept an offer if made.

However, producing engaging video material for recruitment requires a calculated strategy. Your company needs to consider the message you want to deliver, the target audience, and the kind of content that will appeal to them.

Here are 5 tips on the type of video content that you can use for recruitment:

Showcase company culture and values:

Produce a video showcasing the culture and values of your organisation: Interviews with employees, video of workplace activities, and testimonies from current workers are some examples of this.

Create video job descriptions: Give an overview of the active roles within your organisation. Instead of just text and job posting, include a video highlighting key details such as location, salary, work environment, benefits and key projects that form part of the role. Also, a brief commentary by the hiring manager is an excellent idea.

Employee testimonies: Produce videos in which existing staff members discuss their experiences working for your business. This can contain details about their motivation for joining the organisation, what they like most about their work, and any chances they've had for professional advancement.

Create virtual tours: A behind the scenes look at your business and other facilities. This may incorporate details regarding the workplace, the amenities and other special aspects of the office.

Review of the hiring procedure: Make a film that explains your hiring procedure in detail. Information on the application procedure, any interviews or tests, and what to anticipate during the onboarding procedure are all examples of this.

To find out more about how Waterbridge can help with video and employer branded content for your recruitment drive, please get in touch.